Kura is built on a simple belief: insurance should treat you like a person, not a policy number. The way we operate, serve, and protect our community is guided by four foundational values that define everything we do.
Your vehicles are more than just a way of getting from A to B. They are a shelter, a second home, a way you express who you really are. We understand the value of what we're responsible for, and the significance it holds in your lives. That same care extends inward: how we treat the people who work for Kura, and our partners isn't a separate standard from how we treat you, the people we insure. Manaakitanga is one standard, held everywhere.
We understand the significance of our role as the guardian of what's entrusted to us, by you. That means your vehicle, your data that we collect to price and manage your policy, and the trust you placed in us the moment you sign on. We take that seriously in how we hold and use your information, in how carefully we handle your claim, and in building an experience that's personalised, straightforward, and reliable. For you.
We believe in building a business and a product that is right, correct, accurate, and fair. We don't see you as a category. We see you for what you really are, a complex and unique individual, not quite like anybody else. Our model is built to reflect how you actually drive, and how you actually live, not an assumption about people like you. We want to make sure that's clear. Nothing is hidden in the fine print that we couldn't say out loud.
Kura is founded around the impulse to keep questioning what's accepted just because it's familiar. We want to push industry boundaries, and forge new and better paths both in our product, and in the service that we provide. Innovation is a part of our DNA, it's what keeps us building, improving, and striving to shape a better future for insurance in New Zealand, and a better insurance experience for you.
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Plain Not Clever. Clear language, simple processes, and straightforward communication.
Built for You. Our product does more than protect your vehicles. Owning a car comes with a lot of admin. We can help with that.
Integrity First. Principled decision-making across our pricing, policy management, and privacy standards.